A customer-centric institution
and solution-focused bank
Our journey began in 1996 when a first generation entrepreneur started as a vehicle financier. Over the years we evolved into a Fortune India 500 Company and a Scheduled Commercial Bank. During this journey, ‘solution orientation’ and ‘customer-centric approach’ have been the hallmark of the progress that we have made and have allowed us to acquire the trust of our customers and deliver a consistent performance.
What has remained a constant over the years is our ability to challenge the status quo; understand and adapt to the ground realities; and a common-sense driven approach based on the AU Dharmas. Therefore, despite the cycles and headwinds, the Bank has been able to prudently manage the risks and deliver steady and consistent growth while maintaining a strong asset quality.
Keeping up with this legacy, today we have conceived a comprehensive product suite, created best-in-class phygital delivery offerings for meeting the banking, financial, investment and insurance needs of our customers.
To be the world’s most trusted retail bank and coveted employer that is admired as the epitome of financial inclusion and economic success, where ordinary people do extraordinary things to transform society at large, thereby guaranteeing trust, confidence, and customer delight.
To build one of India’s largest retail franchise that is admired for
- Making every customer feel supreme while being served
- Aspiring that no Indian is deprived of banking
- Bias for action, dynamism, detail orientation and product & process innovation
- Globally respected standards of integrity, governance, and ethics
- Being an equal opportunity
employer, providing a collaborative and rewarding platform to all its employees
Fastest growth to `1 trillion
booksize and a delighted client
base of 10+ million.
Dharma is a way of life. It defines our intrinsic nature, upholding the duties and responsibilities that come with our existence. The AU Dharma is codified by the six guiding pillars that provide the foundation on which we do the right thing, in the right way.
We are fair and consistent in all our dealings – employees, customers, partners or shareholders
Nurture talent and succeed
We nurture talent and together we are
a great team
Work hard and look
Willing to go the extra mile in
everything we do and thoroughly understand customer needs, issues, and organisational delivery model
If our customers need it, we will make
Bias for action
Urgency in everything we do
100% ownership and 0% excuses