PAAKHI – SAVE THE BIRDS CAMPAIGN
We distributed AU-branded clay pots in residential societies, colonies, educational institutes, parks and various offices in branch catchment area for providing water to birds during the scorching summer. This activity helped in establishing emotional connect and at the same time enabled quality lead generation. Overall 90 branches in western, central and parts of northern India participated in this programme.
TEACHERS’ DAY AND CHILDREN’S DAY INITIATIVES
We reached out to ~9,000 teachers with personalised appreciation cards and gifts on Teachers’ Day 2019. At the same time, we floated special zero balance account offers. On Children’s Day, we conducted a free eye check-up and drawing competition for kids across various schools and societies in the catchment areas of our branches. The objective of these activities was to build a strong bond with kids, their parents and school staff.
YOGA CAMP ON 5TH INTERNATIONAL YOGA DAY
We organised yoga camps in our key markets across parks, institutes, colonies and malls on the 5th International Yoga Day to engage with local residents near our branches. This activity was driven by our regional marketing teams across 90 branches and helped us generate several leads.
NATIONAL DOCTORS’ DAY
Our regional marketing teams from 249 Bank branches drove this campaign, wherein they interacted with doctors in their vicinity, gifting them a memento. These visits allowed us to introduce our bouquet of services to the doctors.
NO PLASTIC CAMPAIGN
We distributed AU-branded jute carry bags to people residing in the nearby areas of our branches. The activity allowed us to capture customer data and simultaneously build awareness towards discontinuing the use of plastics.
We distributed plant saplings to prospective customers. This activity was conducted across our branches in their catchment areas.
INVESTOR AND ANALYST DAY
The Bank also organised its first
Investor and Analyst Day during
the year to enhance stakeholder
engagement and outline the Bank’s
growth plans for the coming years.
ACEM CONFERENCE 2019
We sponsored the international
conference of doctors in Delhi
and reached out to 1,500 doctors.
The goodie bags we distributed
contained details about our
product suite and benefits of
banking with us.
FEDERATION OF AUTOMOTIVE
DEALERS ASSOCIATION EVENT
We sponsored the Federation of
Automotive Dealers Associations
event in Delhi where Cabinet
Minister Mr. Nitin Gadkari and
Mr. Kapil Dev were the chief guests.
VINTAGE CAR RALLY
We sponsored Vintage Car Rally
in which vintage cars travelled
across different states of India
covering 17 cities.
During the year, we delivered several
branding and marketing activities
around the various Indian festivals,
including Janmashtami, Diwali,
Dandiya, Durga Puja and Dussehra.
We also sponsored cultural events
like Auto Expos/Loan Melas and
Housie events etc.
Rajasthan Kabir Yatra
We sponsored Rajasthan Kabir
Yatra, a folk music festival, where
~100 artists from the Shekawati
In the catchment area of our supermetro
and metropolitan branches,
we conducted a drawing competition
for kids with the theme of ‘Savings
for Christmas’ and distributed ‘Seed
Pencils’ to propagate the idea of
growth through continuous savings.
We also supported other Christmas
events across Rajasthan.
We conducted different customer
engagement activities with various
events in Hoshiarpur and Mohali
(Punjab) on Lohri.
We also sponsored other social programmes and business events like Rotary Club Fest-Chandrapur (Maharashtra), ICEPTI-Association of State Road Transport Undertakings (ASRTU)-Delhi & Jaipur, Pravaasi Sangh Event-Mumbai, Udyog Utsav Event-Jalgaon (Maharashtra), BIB Expo at Jaipur, Makar Sankranti Festival of Jaipur Pravasi Sangh at Goregaon Mumbai and several other events.
ITBAA GLOBAL SUMMIT 2019
We sponsored the IITBAA Global Summit 2019, an IIT Bombay alumni event, which was attended by ~200 IIT Bombay alumni who are now part of various start-ups, technology giants and corporates. The sponsorship allowed us to showcase our advancements in digital banking, besides generating some new leads.
During the year, we sponsored three key marathons—Jaipur, Mumbai and Vadodara—and reached over 2 lakh people. We created several touchpoints for the participants along the routes that allowed us to engage with them extensively.
We also sponsored the half-marathon organised in Hoshiarpur (Punjab), Pre-Marathon and Kids Marathon in Udaipur and Jaipur, Walkathon with B.N Patel Institute in Anand (Gujarat).
TECH TRENDS EVENT
We organised the Tech Trends–2019, wherein we announced our key digital initiatives, including an industry-first, 3-in-1 Savings, Demat and Trading Account.