Building Customer Trust and Enriching Banking Experience | AU Small Finance Bank
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    AU Bank – Building #BharosaApnoJaisa in Customer Relationships

    Banking is not just about carrying out transactions, it is the relationship that you build on trust. And this relationship cannot be built in a day but requires a lot of efforts and commitment. At AU Bank, we strive to keep the trust that you have on us with your hard-earned money and we ensure to act in your best interests, day in and day out.

    AU Bank – Building #BharosaApnoJaisa for over Two Decades

    AU Bank was started 24 years ago as a community vehicle financier. While we have evolved and transformed immensely over the years – what remains unchanged are our core values. True to our mission of “Fulfilling dreams and changing lives at every step,” we have touched the lives of over 20 lakh customers in our on-going journey.
    For us, our customers are part of the AU Bank family. Just like a mother who safeguards her children, a big brother who fondly watches over the younger sibling or a trusted colleague who lends a helping shoulder – we fill many roles for each one of our customers.

    The Pillars of AU Bank– Our Values

    The foundation of our personal and business practices includes our core values of inclusiveness, progress for all, simplicity and action.


    We take great pride in providing banking services to the under-banked and unbanked customers in rural and emerging areas of North, West, and Central India, helping them realize their personal and business aspirations. That's our promise of #Zimmedari to our nation.

    Progress for All

    Our focus has and always will be our customers. We believe that in the financial advancement of our customers, lays our success and growth. We strive toward achieving that goal by providing our customers with flexible, personalized banking solutions that help them reach their goals and fulfil dreams. That’s our promise of #Samajhdhaari to our customers.


    We believe that our success as a trusted bank lies in our simplicity, transparency, and integrity. We engage ourselves in building long-lasting relationships with our customers by asking and listening, without assuming that we know. We bring back the simplicity and integrity in banking. That’s our #Immandari promise to our customers.

    AU Bank – Your Trusted Banking Partner for Life

    As trusted advisors – for salaried professionals, businessmen, homemakers, retired pensioners, agriculturists, and several others – we're there to guide each one of our customers through their decision making and financial planning, with their best interests at heart. We strive to find the perfect fit banking solutions for the needs of each of our customers.
    With AU Bank, you can rely on our bankers to greet you with a warm smile every time you step into our branches, and you can trust us to handle your money diligently every step of the way. That's our steadfast promise to you.
    We invite you to experience the best banking relationship with AU Bank with an assurance of #BharosaApnoJaisa.