AU Small Finance Bank Full Form, Brand Ethos & Tagline

What is the full form of AU Bank?

Meaning of AU Small Finance Bank

AU Small Finance Bank, derives its name from Aurum, the Latin word for gold, and its chemical symbol 'AU,' which holds auspicious significance in many regions of India. Operating as a scheduled commercial bank regulated by the Reserve Bank of India (RBI), AU Small Finance Bank provides a wide range of banking and financial services to individuals, micro and small enterprises, and retail customers. With a focus on financial inclusion, digital banking, and customer-centric solutions, AU Small Finance Bank contributes to economic growth and financial stability in India.

Who is the owner of AU Small Finance Bank?

Although AU Small Finance Bank is 5 years old, Au Financiers (India) Ltd, an NBFC and the brainchild of Mr. Sanjay Agarwal, began its operations over 25 years ago, in 1996. Mr. Agarwal, our founder and MD & CEO, built Au Financiers out of Jaipur, mainly to cater to low and middle-income individuals, small business owners and MSMEs.

You may also like to read 'All about AU Small Finance Bank,' an engaging blog that uncovers the rich history, comprehensive services, and intriguing insights of AU Small Finance Bank.

What does the AU Brand Logo signify?

Reminiscent of the rising sun, AU Small Finance Bank heralds a new dawn into the lives of everyone it touches. This sentiment is perfectly captured in our thoughtfully designed logo. The colours are young and vivid, so as to break away from the clutter and demand attention. The colour orange is warm, stimulating, and signifies optimism. The colour purple evokes creativity and innovation as well as royalty. To balance the attributes of the above two colours, we have used white which signifies simplicity, transparency and new beginnings.

Why Badlaav Humse Hai?

But any change or Badlaav that keeps human happiness, wellbeing, and evolution at its centre, is desirable. Ever since our inception, we have taken pride in challenging the status quo for better customer experience. We’ve brought our customers freedom from tedious processes and queues because we believe that banking should put the customer first. We believe such a Badlaav deserves a voice that is poignant and builds significance – which is why – ab banking mein Badlaav Humse Hai!

This campaign embodies a shift that AU Small Finance Bank has successfully brought about in the Indian banking sector, with a series of ad films on our innovative products and practices, such as monthly interest; anywhere banking; video banking and new age Credit Cards to bring alive the proposition of Badlaav through tangible offerings and services. With a carefully selected duo of brand ambassadors, AU Small Finance Bank has successfully amplified brand awareness and reach across India’s geographies.

Explore the numerous advantages of video banking with the AU 0101 App and Services, as you discover the convenience, security, and personalized experience that redefine your banking interactions.

Frequently Asked Questions about AU Small Finance Bank

What is AU Small Finance Bank full form in Hindi?

The full form of AU Small Finance Bank in Hindi is "ए.यू. स्मॉल फाइनेंस बैंक" (AU Small Finance Bank).

What is the minimum balance in AU Small Finance Bank?

AU Small Finance Bank provides a range of savings accounts with varying minimum balance requirements tailored to meet diverse customer needs. To obtain specific details about the minimum balance requirements for each savings account, we recommend visiting the dedicated savings account page on the AU Small Finance Bank website. There, you will find comprehensive information about the different types of savings accounts offered, along with the corresponding minimum balance requirements.

Is AU Small Finance Bank a government bank?

No, AU Small Finance Bank is not a government bank. It is a private sector bank regulated by the Reserve Bank of India (RBI).

What is the meaning of AU Small Finance Bank?

AU Small Finance Bank is a financial institution that provides banking and financial services to individuals, micro and small enterprises, and retail customers. It operates with a focus on financial inclusion and serving the needs of individuals and businesses in small and semi-urban areas.