Our Brand Identity

Reminiscent of the rising sun, AU Small Finance Bank heralds a new dawn into the lives of everyone it touches. This sentiment is perfectly captured in our thoughtfully designed logo. The colours are young and vivid, so as to break away from the clutter and demand attention. The colour orange is a warm and inviting colour, very stimulating and signifies optimism. The colour purple evokes creativity and innovation as well as connotes being premium. To balance the attributes of the above two colours, we have used white which signifies simplicity, transparency and symbolizes new beginnings.