To build one of India’s largest retail franchise by 2022 that is admitted for:
Making every customer feel supreme while being served
Aspiring that no Indian is deprived of banking
Bias for action, dynamism, detail orientation and product-process innovation
Globally respected standards of integrity, governance and ethics
Being an equal opportunity employer, providing a collaborative and rewarding platform to all its employees
AU Bank has focused its efforts towards significant economic and social well-being of communities by touching their lives as a part of its all-embracing sustainability strategy. AU Bank believes in supporting initiatives aimed at creating conditions suitable for sustainable livelihood in these communities. We are solving some of the persistent challenges in the areas of livelihood enhancement, vocational skilling, financial literacy, promoting sporting talent, promotion of education and preventive healthcare.
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The logo philosophy seamlessly translates into our tagline, ‘Chalo Aage Badhein’. It is a no-frills articulation of our brand ethos – no matter what your goal is, we’ll help you achieve it. The simple idea that we’ll walk with you, all the way, is communicated succinctly with this carefully crafted tagline.
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