With a strong desire to contribute to nation-building, Mr. Sanjay Agarwal, a merit-holder Chartered Accountant and a first-generation entrepreneur, took it upon himself the responsibility of financing the entrepreneurship aspirations of the unreached and unbanked masses of India. The desire was turned into reality and in 1996, Au Financiers, was established. Headquartered in Jaipur, Rajasthan, the retail-focused Non-Banking Finance Company for two decades provided speedy and customised financial solutions to rural and urban population.
After bagging the Small Finance Bank (SFB) license in 2015, Au Financiers commenced its journey as an SFB on 19th April 2017. In the same year, it got the Scheduled Bank status on 1st November and became a Fortune India 500 Company. Throughout its journey from an NBFC to a Bank, it has focused on solutions, based on the evolving needs of its customers. As custodians of depositor’s wealth, the Bank ensured highest level of compliance throughout and emerged as a well-governed and trusted financial institution supported by the guiding principles of inclusivity, progress for all, simplicity, and action & urgency.
In 2021, the Bank became the Largest Small Finance Bank of the country and evolved its positioning from ‘Chalo Aage Badhein’ to ‘Badlaav Humse Hai’. The new tagline, which is also the Bank’s first integrated brand campaign, resonates well with its spirit of challenging the status quo. Along with the launch of the brand campaign, digital platform AU 0101, Credit Card and QR Code with Sound Box were also unveiled. With technology writing the rule book and demand of customer’s shifting rapidly, the Bank is putting its best foot forward in becoming a Tech-led Bank.
The Bank celebrated five years as an SFB in April 2022. Its five-year anniversary is testament of Bank's strong relationships with its customers and dynamic approach in innovating and solving challenges. The footprints expanded from 403 Touchpoints in 8 States and 2 Union Territories in 2017 to 919 Touchpoints in 18 States and 2 Union Territories as on 31st March 2022. The Bank looks forward to serving India with innovative products and services to offer best-in-class banking experience while ensuring safety and security of its stakeholders at all times.
To build one of India’s largest retail franchise that is admired for:
Making every customer feel supreme while being served
Aspiring that no Indian is deprived of banking
Bias for action, dynamism, detail orientation and product-process innovation
Globally respected standards of integrity, governance and ethics
Being an equal opportunity employer, providing a collaborative and rewarding platform to all its employees
Some walk the path, few carve their journeys.
Some follow rules, few challenge the status quo.
At AU Bank, we take pride in asking questions. We have always made efforts to push boundaries by questioning the way things are done. In an industry governed by formulas, we ask ‘Aisa Kyun?’ AU Bank takes joy in doing small things ‘differently,’ while following all norms, that make a positive difference to our customers’ banking experiences. It is this ideology that seamlessly translates into our tagline ‘Badlaav Humse Hai’.
After all, when you take the road less travelled, it makes all the difference!
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